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Generative AI: The Next Game Changer for Your Business Operations and Marketing
Discover how Generative AI can revolutionize business operations and marketing strategies. Explore the impact of GenAI on customer operations and marketing.
You've probably heard the buzz about generative artificial intelligence (GenAI), but have you considered how it can revolutionize your business operations and marketing strategies? McKinsey's recent report suggests that GenAI could add up to a staggering $4.4 trillion annually to the global economy, equal to adding an entirely new economic power the size of the United Kingdom. This technological shift is already in progress, with GenAI tools rapidly being adopted by both large and small enterprises around the globe.
GenAI is a leap forward that can automate work activities that currently consume 60 to 70% of employees' time, resulting in significant productivity gains. However, this doesn't mean that mass job loss is inevitable. Instead, GenAI's role is to augment human capabilities, making it possible to perform jobs faster and more accurately than ever before.
By 2045, McKinsey estimates that half of today's work activities could be automated, a prediction that has been brought forward by a decade due to the advent of accessible GenAI.
GenAI and the Future of Work
While GenAI is gaining public interest and imagination, it's crucial to distinguish it from other AI applications and technologies. GenAI, particularly the large language models (LLMs) at its core, is well-suited for "knowledge worker" roles and tasks, as opposed to general AI, robotics, and automation technologies, which are more applicable to physical tasks such as manufacturing and construction.
GenAI is already here, disrupting the white-collar workforce. It's transforming how we create art, write books, produce movies, and even tackle global challenges. In the short term, new tasks and jobs are emerging in response to this technology, and in the long term, entire industries are expected to adjust.
GenAI's Impact on Customer Operations and Marketing
McKinsey's report highlighted four types of tasks — customer operations, marketing and sales, software engineering, and R&D — that are likely to account for 75% of the value add of GenAI.
In customer operations, GenAI has the potential to significantly reduce the volume of human-serviced contacts. McKinsey's research found that roughly half of customer contacts made by companies in banking, telecommunications, and utilities are already handled by machines, including but not limited to AI. With GenAI, this could be reduced further by up to 50%, depending on a company's existing level of automation.
When it comes to marketing and sales, GenAI can be a game-changer. McKinsey found that creating more personalized and intelligent content with GenAI could increase the productivity of the marketing function with a value between 5 and 15.
How Can SocialSnips Empower Your Business?
SocialSnips, an AI-powered content assistant, is an excellent example of how GenAI can help businesses like yours. Designed for experts, small business owners, business leaders, and marketing professionals, SocialSnips can help you streamline your social media content creation.
With SocialSnips, you can generate personalized social media posts from your articles, ideas, or any other type of content. You can use the AI to create fresh imagery for your posts, schedule them for optimal impact, and refine your messages for better engagement. All these features help address common challenges like time management, maintaining a consistent brand voice, generating original content ideas, and overcoming writer's block.
In customer operations, SocialSnips can help reduce the volume of human-serviced contacts by managing social media interactions efficiently and effectively. Andin the realm of marketing and sales, the GenAI of SocialSnips can significantly enhance your productivity by generating creative and personalized content, ensuring that your social media presence is consistently engaging and aligned with your brand.
Furthermore, it's important to note that while SocialSnips is a powerful tool that can dramatically enhance your social media presence and productivity, it is designed to augment your efforts rather than replace them. You retain complete control over your profile and have the final say on every message that is posted. The platform is user-friendly and designed to be easily instructed to refine and improve your posts, making them more personal and allowing for swift rewrites.
By adopting SocialSnips and embracing the potential of GenAI, you can free up precious time, boost productivity, and navigate the exciting new frontiers of customer operations and marketing in the digital age. Get started with SocialSnips today and stay ahead in the generative AI revolution!